Momwe mungaletse ma thililiyoni mwachangu kuti asawonongedwe

• Pafupifupi zovala zonse pamapeto pake zimatha kutayira, osati kungopatsa makampani azovala zovuta zovuta komanso vuto la carbon footprint.
• Ntchito zobwezeretsanso mpaka pano sizinapangitse kuti zibowoke, chifukwa chakuti zovala zambiri zimapangidwa ndi nsalu zosakanikirana zovuta kuzikonzanso.
• Koma vuto limenelo lapanga makampani atsopano oyambitsanso zobwezeretsanso, kukopa chidwi kuchokera kumakampani monga Levi's, Adidas ndi Zara.

Makampani opanga mafashoni ali ndi vuto lodziwika bwino lotayirira.

Pafupifupi zovala zonse (pafupifupi 97%) zimatha kutayidwa, malinga ndi a McKinsey, ndipo sizitenga nthawi yayitali kuti zovala zaposachedwa zifike kumapeto: 60% ya zovala zopangidwa zimagundika mkati mwa 12. miyezi ya tsiku lake lopanga.

M'zaka makumi awiri zapitazi, zomwe zachitika pakupanga zovala zakula kwambiri chifukwa cha kukwera kwachangu, kupanga m'maiko osiyanasiyana, komanso kukhazikitsidwa kwa ulusi wapulasitiki wotchipa.

Makampani opanga mafashoni a madola mabiliyoni ambiri amathandizira kutulutsa mpweya wowonjezera kutentha, pakati pa 8% mpaka 10% yakuchuluka kwa mpweya wapadziko lonse lapansi, malinga ndi bungwe la United Nations.Izi ndizoposa ndege zonse zapadziko lonse lapansi komanso zapamadzi zophatikizana.Ndipo pamene mafakitale ena akupita patsogolo pazankho zochepetsera mpweya, mayendedwe a mpweya wa mafashoni akuyembekezeka kukula - akuyembekezeka kuwerengera 25% ya bajeti yapadziko lonse lapansi ya kaboni pofika 2050.

Makampani opanga zovala amafuna kuganiziridwa mozama pankhani yobwezeretsanso, koma ngakhale njira zosavuta zosinthira sizinagwire ntchito.Malinga ndi akatswiri okhazikika, pafupifupi 80% ya zovala za Goodwill zimatha kupita ku Africa chifukwa msika wogulitsira zinthu zakale ku US sungathe kutengera zomwe zili.Ngakhale nkhokwe zakumaloko zimatumiza zovala ku Africa chifukwa cha zovuta zapakhomo komanso kusefukira.

Mpaka pano, kukonzanso zovala zakale kukhala zovala zatsopano sikunapangitse vuto m'makampani.Pakadali pano, nsalu zosakwana 1% zopangira zovala zimasinthidwa kukhala zovala zatsopano, zomwe zimawononga ndalama zokwana $ 100 biliyoni pachaka kuti zitheke, malinga ndiMcKinsey Sustainability

Vuto limodzi lalikulu ndi kusakanizikana kwa nsalu zomwe zafala kwambiri popanga.Ndi nsalu zambiri mumakampani opanga mafashonisakaniza, n'kovuta kukonzanso ulusi umodzi popanda kuvulaza wina.Sweti wamba imatha kukhala ndi mitundu ingapo ya ulusi kuphatikiza thonje, cashmere, acrylic, nayiloni ndi spandex.Palibe ulusi womwe ungathe kubwezeretsedwanso mupaipi yomweyi, monga momwe zakhalira pachuma pamakampani opanga zitsulo.

"Muyenera kuphatikizira ulusi zisanu wosakanikirana kwambiri ndikuzitumiza kuzinthu zisanu zosiyanasiyana zobwezeretsanso kuti mubwezerenso majuzi ambiri," atero a Paul Dillinger, wamkulu wazinthu zatsopano zapadziko lonse lapansi.Levi Strauss & Co.

Vuto lobwezeretsanso zovala ndikuwonjezera zoyambira

Kuvuta kwavuto lakubwezeretsanso mafashoni kumachititsa mabizinesi atsopano omwe atuluka m'makampani kuphatikiza Evrnu, Renewcell, Spinnova, ndi SuperCircle, ndi ntchito zina zazikulu zatsopano zamalonda.

Spinnova adagwirizana ndi kampani yayikulu kwambiri padziko lonse lapansi yazamkati ndi mapepala chaka chino, Suzano, kuti asandutse nkhuni ndi zinyalala kukhala ulusi wansalu zobwezerezedwanso.

"Kuchulukitsa kuchuluka kwa zobwezeretsanso nsalu ndi nsalu ndiye pakatikati pa nkhaniyi," atero mneneri wa Spinnova."Pali zolimbikitsa zochepa pazachuma zosonkhanitsa, kusanja, kung'amba, ndi zinyalala za nsalu za bale, zomwe ndi njira zoyambira pakubwezeretsanso," adatero.

Zinyalala za nsalu, mwa njira zina, ndizovuta kwambiri kuposa zinyalala zamapulasitiki, ndipo zili ndi vuto lofanana.

"Ndi chinthu chotsika mtengo kwambiri chomwe zotulutsa zake sizikhala ndi mtengo wokwera kwambiri komanso mtengo wodziwikiratu, kusanja, kuphatikiza, ndi kusonkhanitsa zinthu ndizokwera kwambiri kuposa zomwe mungapeze kuchokera kuzinthu zobwezerezedwanso," malinga ndi Chloe. Songer, CEO wa SuperCircle

zomwe zimapatsa ogula ndi ma brand kuthekera kokhala ndi zinthu zosiyanasiyana zomalizidwa kutumizidwa kunkhokwe zake kuti azisanja ndi kuzikonzanso - ndi ngongole yogulira zinthu kuchokera ku mtundu wa sneaker wa Thousand Fell woyendetsedwa ndi CEO wawo.

"Zotsatira mwatsoka zimawononga ndalama, ndipo ndikufufuza momwe mungapangire kuti bizinesi ikhale yofunikira," adatero Songer.