Kupanga Kutsatsa Kwamakhalidwe Abwino Kupyolera mu Packaging

Packaging ndiko kukhudzana koyamba ndi ogula ambiri ndi mtundu - chifukwa chake werengerani

Zoyamba ndizo zonse.Ndi mawu omwe amavalidwa bwino kwambiri, koma pazifukwa zomveka - ndi zoona.Ndipo, m'dziko lamasiku ano lomwe limakhala pa intaneti, komwe ogula amakumana ndi mauthenga ambiri opikisana m'mbali zonse za moyo wawo, ndizofunikira kwambiri kuposa kale.

M'dziko lamakono, mpikisano wamtundu wamtunduwu sungochokera kwa omwe akupikisana nawo mwachindunji pashelufu.Zimachokera pazidziwitso zapa foni yam'manja zomwe zimangomveka m'thumba la ogula, maimelo omwe akuwongoleredwa, zotsatsa zapa TV ndi wailesi, komanso kugulitsa pa intaneti ndi kutumiza kwaulere tsiku lomwelo komwe kumakopa chidwi cha ogula m'njira zosiyanasiyana - zonsezo kutali ndi mtundu wanu.

Kuti mupeze - komanso mofunikira, sungani - chidwi cha ogula anu, chizindikiro chamakono chiyenera kupereka chinachake chozama.Iyenera kukhala ndi umunthu womwe umadziwika nthawi yomweyo, komanso kuyimilira kuunika kwanthawi yayitali.Ndipo, monga umunthu uliwonse, izi ziyenera kumangidwa pamaziko a makhalidwe abwino ndi mfundo zake.

'Ethical consumerism'chakhala chodziwika kwazaka makumi angapo, koma kuphulika kwa intaneti kumatanthauza kuti tsopano ndikofunikira kuti mtundu ukhale wabwino.Zimatanthawuza kuti ogula amatha kupeza zambiri za pafupifupi chirichonse kuchokera kulikonse komanso pafupifupi nthawi iliyonse, ndipo chifukwa chake, amadziwitsidwa zambiri za zotsatira za chizolowezi chawo chogula kuposa kale lonse.

Kafukufuku wa Deloitte adapeza kuti izi zikugwirizana ndi ogula ambiri akuyesetsa kukhala ndi moyo wokhazikika.Pakadali pano, kafukufuku wa OpenText2 adapeza kuti ogula ambiri angalolere kulipira zambiri pazinthu zomwe zidapangidwa mwachilungamo kapena zopangidwa.Kafukufuku yemweyo adapeza kuti 81% ya omwe adafunsidwa adawona kuti ndizofunikira kwa iwo.Chosangalatsa ndichakuti 20% mwa omwe adafunsidwa adati izi zidangochitika chaka chathachi.

Izi zikuwonetsa kusintha kosalekeza kwa machitidwe a ogula;yomwe idzangowonjezereka pakapita nthawi.Ndipo, pomwe ogula a Gen Z atsala pang'ono kukhwima kukhala otsogola kwambiri padziko lonse lapansi, ma brand akuyenera kukamba nkhani pankhani ya makhalidwe abwino.

Ngati uthenga wa mtunduwo sugwirizana ndi wogula, uthengawo ukhoza kutayika pakati pa mauthenga ena otsatsa malonda omwe ogula amakono ayenera kuthana nawo.

Mauthenga okhazikika, abwino omwe amasokonekera ndi mapulasitiki opangidwa mopitilira muyeso, osafunikira sangakhale bwino ndi ogula amakono.

Mapangidwe abwino oyika zinthu ayenera kugwira ntchito limodzi ndi mauthenga amtundu kuti asamangowonetsa zomwe kampaniyo ili nazo, komanso kuziyika m'njira yomwe ogula amatha kukhudza, kumva, komanso kuwona.Ndikofunika kukumbukira kuti ntchito yolongedza siimatha pamene wogula wagula.Momwe wogula amatsegulira paketi, momwe paketi imagwirira ntchito kuteteza katunduyo, ndipo - ngati kuli kofunikira - kumasuka kubweza chinthucho m'paketi yake yoyambirira ndi mfundo zofunika kwambiri zomwe mtundu ungagwiritse ntchito kulimbitsa zikhulupiriro zake kudzera pakupakira.

Mitu ya makhalidwe abwino ndi kukhazikikandi mitu yotentha kwambiri m'makampani onyamula katundu masiku ano, chifukwa ikufuna kukwaniritsa zofuna za ogula amakono.